A significant share of the fashion products on sale at Stockmann's department stores and Lindex stores are clothes that have been designed by ourselves. For example, almost all of the clothes sold at Lindex are our own brand products that cannot be purchased anywhere else. Stockmann's own fashion collections include the following brands: BEL, Bodyguard, Bogi, Cap Horn, CUBE CO, Cut & Pret and NOOM.

The journey of an own brand product starts on the fashion designer's table. Clothing collections are designed for a specific brand: 12 Stockmann and 35 Lindex fashion designers create collections for their own units while also listening to suggestions provided by the buying and planning organisation and purchasing offices regarding materials and trends. Stockmann does not have its own clothing factories, so the own brand product clothing that is sold at stores is mainly bought through the six purchasing offices. 

In 2018 Stockmann’s own brand garments
were bought from around 99 (86) suppliers
and made in around 142 (120) factories.
Around 55 % of the garments were
purchased directly and around 45 %
through our purchasing offices. The
suppliers and producers are in part the
same as Lindex’s.

During the reporting year, Stockmann’s
home area own brand products were
bought from 57 suppliers and made in 54
factories. Over 20 % of the products were
purchased through our purchasing offices,
while the majority of products were
purchased directly. This is the first time we
disclose information on our home own
brand suppliers and factories.

In 2018, Lindex had around 127 (142)
suppliers who worked with 202 (242)
factories.

The manufacturing country is often selected during the initial planning stage when the material selections have been made. The speed of delivery is also taken into account when selecting the
manufacturing country. Out of our purchasing office countries, Turkey is the most natural choice, due to its location, when a collection needs to go on sale quickly. India has special expertise in the embroidery and decoration of clothing. Large batches of various cotton
products are manufactured in Bangladesh and products which require precision, such as underwear, are manufactured in China.

Read here more about suppliers and factories producing for Stockmann.