Fashion is fun!

The revitalized Lindex values

In honour of the anniversary year, Lindex’s values were revitalized with the help of the entire personnel. The revitalized values continue on the path started in 1954, and stay true to Lindex’s way of constantly developing and challenging itself. The brand platform that forms the company’s identity (fashion, price, communications and brand experience) was also clarified, as were the guidelines on how to greet customers. The Lindex brand is open, energetic, confident, positive and involved. All employees were involved in the process. For example, everyone was invited to create a wish list and ideas for how to make those wishes come true

The revitalized values were revealed at the 60th anniversary celebrations in September and released in stores on 1 October. They are more action oriented, designed to help each employee to be a Lindex brand ambassador and to take Lindex towards its vision: a world-class fashion experience. The entire sales personnel took part in training that focused on the company’s values and brand platform.