Tapiola department store project: #uuttastockaa

The new Stockmann department store in Tapiola was opened on March 16, 2017. The Tapiola department store was completed as part of the second phase of Ainoa shopping centre. With the new unique department store concept we will offer our customers a seamless, multichannel shopping experience, and make shopping at Stockmann even more effortless than before. According to our new strategy, the selection of the new department store will focus on fashion, cosmetics, home, and Delicatessen.

Pete leads Tapiola

Petri "Pete" Mielonen, Director of Tapiola department store, has a comprehensive experience of retail and he has held diverse positions at Stockmann, for example Marketing Manager and Sales Manager. Pete started in his current position in summer 2016.  

”I have been working at Stockman for several years in several department stores, but building a completely new department store is however one of the higlights on my career. It was an exceptional opportunity to join the project group and have a chance to work with so many colleagues at Stockmann", says Pete and continues: "I believe that all the experiences and encounters on sales floor have helped me during this project. I joined the team in the middle of the action and I appreciate all my colleagues involved in planning and building the new Stockmann department store. Thanks to them we now have a new department store concept, where we have also listened the wishes of our customers. Me and the whole staff in Tapiola are excited to serve the customers in our new fabulous department store."

Pictures from the new Tapiola department store on Flickr.


Customers’ point of view

We wanted to hear our customers in the planning of the new department store. In January 2016 we launched a customer expert programme, which was active in social media.

The name of the programme was Uutta Stockaa Tapiolaan, and customers participated in the discussion or followed the progress of the project in social media with the hashtag #uuttastockaa.

In the spring 2016 customer experts were invited to workshops with the themes department store experience, food & home, and fashion & beauty.

Stockmann's social media channels:


Articles published about the new department store:
Nytt varuhus med nytt boende på taket (Hbl 15.12.2015)
Jättiluola tuo Tapiolaan 1600 parkkipaikkaa (Länsiväylä 17.12.2015)

Tältä näyttää Tapiolan uusi metroasema – Kiireiset viimeistelyt käynnissä (Yle 18.2.2016)
Tapiolan uusi ostoskeidas sekoittaa kilpailupakan (HS 6.3.2017)
Tapiolan uusi kauppakeskus houkuttelee kokkien näytöksillä ja ulkoilmaelokuvilla (Yle.fi 15.2.2017)