STOCKMANN plc STOCK EXCHANGE RELEASE November 9, 2006, at 10.45


The Stockmann Group's sales in October were EUR 160.5 million. Consolidated sales, eliminating the Zara business in Russia that was divested as from January 1, 2006, and the Stockmann Auto business that was transferred to new owners on March 1, 2006, were up 4 per cent.

In October, sales by the Department Store Division were up 9 per cent. Sales were up 3 per cent in Finland and 27 per cent abroad. The Crazy Days campaign that was carried out in October in four countries at the same time was a success and once again set up an all-time sales record. Sales generated by the international operations were further lifted by the expansion of the Bestseller chain in Russia.

Seppälä's sales were down 5 per cent. Sales in Finland were down 14 per cent while abroad they were up 29 per cent. The sales of winter clothing did not start before the turn of October and November and this affected both Seppälä's and the Department Store Division's sales.

Hobby Hall's sales were down 16 per cent. Aggregate sales in Finland were down 13 per cent although online sales continued their strong growth. In Estonia and Latvia, sales were down 32 per cent. The decrease in sales was attributable mainly to campaign schedules that differed from those of last year and the drop in the price level of electronic products in the higher price-classes.

Sales figures in October and in January-October

October January-October January- December

20062005 perc.20062005perc.2005
MeMe 06/05MeMe06/05Me
Department Store94.491.53.2655.8622.15.4797.1
Division, Finland Department Store 34.7 27.3 27.1 228.9 176.4 29.7 227.0 Division, international operations* Department Store 129.1 118.8 8.7 884.7 798.5 10.8 1 024.1 Division, total*
Stockmann Auto*74.864.316.364.3
Hobby Hall, Finland16.218.5 -12.9136.1140.3-3.0176.5
Hobby Hall,2.53.6 -31.726.829.0-7.434.0
international operations
Hobby Hall, total18.622.1 -15.9162.9169.2-3.7210.5
Seppälä, Finland9.410.9 -13.898.0105.5-7.1132.4
Seppälä, international3.42.628.827.618.152.022.9
Seppälä, total12.813.5-5.4125.5123.61.6155.2
Real estate + others0.10.1-
Operations in Finland, 119.9 120.9-0.8965.5932.93.51 171.2
total* International 40.6 33.5 21.0 283.2 223.5 26.7 283.9 operations, total* Stockmann total* 160.5 154.5 3.9 1 248.7 1 156.4 8.0 1 455.1

* The figures for 2005 do not include the Zara business in Russia that was sold at the turn of the year nor the March-December sales by the Stockmann Auto division that was divested at the beginning of March 2006. If the sales in 2005 by Zara Russia and Stockmann Auto are included in the comparison figures, the change of sales in per cent was:

October January-October

Department Store Division,2.57.6
international operations
Department Store Division, total3.06.0
Operations in Finland, total-24.0-20.8
International operations, total1.29.0
Stockmann total-18.9-15.6


Hannu Penttilä CEO

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