STOCKMANN plc STOCK EXCHANGE RELEASE March 10, 2005, at 11.45


In February, the Stockmann Group's sales amounted to EUR 125.8 million, up 5 per cent. Sales by Hobby Hall, the Department Store Division and Seppälä improved clearly. Sales by Stockmann Auto was down as the figures for 2004 include, up to the end of June, the sales by the Volkswagen-Audi car dealership in Herttoniemi that was transferred to Kesko. Sales by Stockmann Auto exclusive of the Herttoniemi unit grew by 4 per cent.

The best sales growth, 18 per cent, was reported by Hobby Hall. The division's sales grew by 23 per cent in Finland and decreased by 3 per cent abroad due to the withdrawal from operations in Lithuania.

Sales by the Department Store Division grew by 10 per cent. The division's sales grew by 4 per cent in Finland and by 37 per cent abroad. The brisk growth in the Department Store Division's sales is attributable to the new department stores and Zara stores opened in Moscow in 2004 as well as to the strong like-for-like sales growth in the department stores in the Baltic countries.

Sales by Seppälä grew by 11 per cent; the growth was 7 per cent in Finland and 48 per cent abroad. The strong growth in Seppälä's sales is attributable mainly to the expanded store network in the Baltic countries and Russia.

Sales figures in February and in January-February

February January-February January- December

MeMe 05/04MeMe05/04Me
Department Store52.850.5104107.2104.4103746.1
Division, Finland Department Store 15.7 11.5 137 34.8 22.5 155 192.7 Division, international operations Department Store 68.4 62.0 110 142.0 126.9 112 938.8 Division, total
Stockmann Auto*27.532.68464.378.482437.1
Hobby Hall, Finland17.214.012333.128.8115180.4
Hobby Hall,3.43.5978.07.310934.0
international operations
Hobby Hall, total20.717.511841.136.1114214.4
Seppälä, Finland7.97.310717.818.297128.3
international operations
Seppälä, total9.18.211120.520.1102143.7
Real estate +
others Operations in 105.4 104.5 101 222.5 229.9 97 1 492.8 Finland, total International 20.4 15.8 129 45.5 31.7 143 242.1 operations, total Stockmann total* 125.8 120.3 105 268.0 261.6 102 1 735.0

* With the elimination of the sales by the unit transferred to Kesko on July 1, 2004, from Stockmann Auto's comparison figure for 2004, the division's sales in January-February were up 4 per cent and the consolidated sales were up 9 per cent.


Hannu Penttilä CEO

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