STOCKMANN GROUP SALES IN MARCH 2008

STOCKMANN plc Company Announcement 9.4.2008 at 11.30

STOCKMANN GROUP SALES IN MARCH 2008

POSTPONEMENT OF CRAZY DAYS CAMPAIGN IN FINLAND TO APRIL AND EARLY EASTER AFFECTED NEGATIVELY ON SALES IN MARCH

As previously announced, postponement of Department Store Division's Crazy Days campaign to April affected very negatively to Stockmann Group's sales in March in Finland. Also Easter in March instead of April 2007 and three trading days less affected considerably the sales figures in March. Because of beforementioned reasons, the Group's sales in April will grow markedly.

Stockmann Group's sales increased by 6 per cent to EUR 161.2 million. The growth came totally from consolidation of the sales by Lindex into the Stockmann Group's figures.

Sales of Department Store division decreased by 27 per cent. Sales were down by 39 per cent in Finland and up by 14 per cent abroad. Sales were good in Russia and Latvia.

Seppälä's sales decreased by 13 per cent. Sales in Finland decreased by 25 per cent and increased by 19 per cent abroad, mainly due to strong development in Russia. Also sales of Lindex decreased in the main markets. In March 2007 sales were very strong for both Lindex and Seppälä, whereas April 2007 was a weak month.

Hobby Hall's sales decreased by 24 per cent, 23 per cent in Finland and 32 per cent abroad. For Hobby Hall, the monthly sales figures for January- March are still affected by the new EPR system that was taken into use in April 2007. As a consequence, sales are recorded later than in the previous year.

Sales figures in March

March January-March January- December

changechange
20082007perc.20082007perc.2007
EUREUR08/07EUREUR08/07EUR
mill.mill.mill.mill.mill.
Department Store57.994.4-38.7186.0211.6-12.1871.8
Division, Finland Department Store 29.8 26.1 14.2 89.9 69.6 29.2 346.3 Division, international operations Department Store 87.7 120.6 -27.2 275.9 281.2 -1.9 1 218.1 Division, total
Lindex, Finland5.10.015.60.07.3
Lindex,42.60.0123.00.060.8
international operations
Lindex, total47.60.0138.70.068.1
Hobby Hall, Finland11.815.3-22.538.844.5-12.7168.5
Hobby Hall,2.73.9-31.88.611.2-22.838.0
international operations
Hobby Hall, total14.519.2-24.447.455.6-14.7206.5
Seppälä, Finland6.99.2-25.223.125.1-8.0123.1
Seppälä,4.43.719.012.69.532.451.6
international operations
Seppälä, total11.312.9-12.635.734.63.1174.7
Real estate +0.10.1-15.70.20.2-6.70.8
others Operations in 81.7 119.0 -31.3 263.8 281.4 -6.3 1 171.5 Finland, total International 79.5 33.8 135.4 234.1 90.3 159.4 496.8 operations, total Stockmann total 161.2 152.8 5.5 497.9 371.7 34.0 1 668.3

Sales by Lindex reported as from December 6, 2007.

STOCKMANN plc

Hannu Penttilä CEO

DISTRIBUTION OMX Nordic Exchange Helsinki Principal media





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