In March, the Stockmann Group's sales were up 43 per cent and amounted to
EUR 152.8 million. Sales by all divisions developed well. Sales by the
Department Store Division grew by 52 per cent. Sales were up 63 per cent
in Finland and 22 per cent abroad. The exceptionally strong growth in
sales in Finland was attributable to the timing of the successful Crazy
Days campaign which in the department stores in Finland was run completely
in March, while in spring 2006 the campaign was carried out in April.
International operations reported a strong growth in sales in all market
areas. In Russia, sales were boosted by the fourth Stockmann department
store that was opened in Moscow in mid-February. In international
operations, the Crazy Days campaign will take place in April the same way
as last spring.
Sales by Seppälä increased by 25 per cent. Sales were up 14 per cent in
Finland and 64 per cent abroad. The sales growth in March is based on
strong like-for-like sales growth in all market areas, expansion of the
store network in Russia, a successful spring collection as well as on the
clearly better weather conditions than last spring.
Sales by Hobby Hall were up 12 per cent. Sales were up 8 per cent in
Finland and 31 per cent abroad. The growth in sales is based on successful
campaigns, which were scheduled partly differently from last year, and the
launching of operations in Lithuania in February.
The customs problems that hampered operations of the Department Store
Division and Seppälä in Russia were solved in mid-March, after which goods
deliveries to Russia have functioned normally.
Sales figures in March
March January-March January-
Department Store 26.1 21.4 21.9 69.6 62.2 11.7 286.9
Department Store 120.6 79.5 51.7 281.2 235.8 19.3 1 119.0
* The figures do not include the sales by the Stockmann Auto division that
was divested at the beginning of March 2006. If the sales by Stockmann
Auto in January-February 2006 are included in the comparison figures, the
change of sales in per cent was:
Operations in Finland, total
Helsinki Stock Exchange