From January 2016 a vast majority of all Lindex denim has been made from sustainable cotton and produced in more sustainable processes saving water, energy and chemicals. With this new range of denim Lindex continue to set the standard.

 “This is a big step towards our goal that by 2020, 80 percent of all Lindex garments shall be produced with more sustainable processes”, says Anna-Karin Dahlberg, Production Support Manager at Lindex.

Many of the Better Denim styles are completely sustainable; made of organic cotton, with sustainable trims and produced with water, energy and chemical saving processes. Some of the denim bottoms are even more sustainable with sustainable trims like zippers, buttons, rivets and badges.

Read more about the campaign on Lindex´s website and watch a video.