First organic garments in Stockmann’s collections
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The first organic cotton garments were introduced in Stockmann’s own brand collection for its Bodyguard and NOOM brands. The NOOM organic cotton collection for women included three styles of basic t-shirts in various colours and covered around 5 per cent of the autumn 2014 NOOM collection. The Bodyguard men’s collection included a sweater and trousers. The sales results were positive and encouraging for further introductions. |
