CSR strategy

Stockmann division's sustainability strategy has been updated for the years 2022–2025.
​​​​​​​The CSR strategy is in line with the customer centric business strategy. As part of our CSR strategy process, we carried out an extensive stakeholder survey in all countries of operation, and based on the results, materiality determination was carried out. We used the results in the formulation of the strategy and in the further development of the sustainability work. 

 CSR strategy 2022-2025 will guide us towards more resource-wise retail business.
Resource-wise retail means the wise use of all the resources at our disposal. Whether it's the economy, human resources and know-how, or the environment and natural resources. 


Priority areas and goals of the CSR strategy 

Sustainability survey
In accordance with the materiality analysis, based on the sustainability survey conducted during June 2021 and deepening interviews in August 2021, these following five topics are concerned as the most important development areas both among employees and external stakeholders (customers, investors, owners, authorities…):​​​​​​​ ensuring profitability, customer experience, supply chain, taking care of employees’ well-being and knowledge, good governance and open communication.​​​​​​​

Based on these, the following three strategic priorities were formed and also described how we will stand out within sustainability:​​​​​​​​​​​​​​

  • environmental sustainability
  • profitable and responsible business
  • ethical responsibility and collaboration


Lindex’s ambition is to be recognised as a leading fashion retailer, known as one of the most sustainable, open and trusted companies in the fashion industry. Lindex wants to be the company that has gone beyond business as usual and sought to drive change. By being innovative, transparent and acting to create positive impact, Lindex will create a sustainable difference with its suppliers, partners and customers. Since the company’s biggest impact lies in the product, ambitious goals concerning the product has been set, including both environmental and social aspects. By 2020, 80% of Lindex’s garments will be made from more sustainable materials, with more sustainable processes and at more sustainable production facilities. 100% of cotton will be either organic cotton, BCI cotton (Better Cotton Initiative) or recycled cotton.