Our sustainable selection grows - learn more about our CSR work

Our CSR promise is to inspire and support our customers in making responsible choices and we work for a more sustainable future.

In practice, our promise is manifested in many acts. In 2018, we increased the share of responsible products in our selection, improved our energy efficiency and reduced domestic transport emission by 25%. At present, 30% of our own brands garments are made of sustainable materials and  65% ​​of our own brands jersey garments are made of organic cotton.

As part of our CSR promise, we have renewed our CSR strategy and set goals that define the future of our sustainability work and our daily operations. In line with our new CSR strategy, we focus on providing inspiration for responsible choices and a sustainable shopping environment, and we work for a more responsible work community and sustainable business approach.

Our goal is to further increase the share of sustainable materials in our own brand garments and we continue our determined work on fostering sustainable supply chains. In addition to our own fashion and home brands, we want to offer our customers a responsible range of both domestic and international quality brands.

Take a look at our CSR report and learn more about how we work to mitigate our climate impact and how we promote sustainability, transparency and traceability in the supply chains. The video below (1:00, in Finnish) informs about the highlights of our CSR work.