Where do our fashion products come from?
A significant share of the fashion products on sale at Stockmann's department stores and Lindex stores are clothes that have been designed by ourselves. For example, almost all of the clothes sold at Lindex are our own brand products that cannot be purchased anywhere else. Stockmann's own fashion collections include the following brands: BEL, Bodyguard, Bogi, Cap Horn, CUBE CO, Cut & Pret and NOOM.
The journey of an own brand product starts on the fashion designer's table. Clothing collections are designed for a specific brand: 12 Stockmann and 35 Lindex fashion designers create collections for their own units while also listening to suggestions provided by the buying and planning organisation and purchasing offices regarding materials and trends. Stockmann does not have its own clothing factories, so the own brand product clothing that is sold at stores is mainly bought through the six purchasing offices.
In 2018 Stockmann’s own brand garments
During the reporting year, Stockmann’s
In 2018, Lindex had around 127 (142)
The manufacturing country is often selected during the initial planning stage when the material selections have been made. The speed of delivery is also taken into account when selecting the
Read here more about suppliers and factories producing for Stockmann.