Responsible selections

Sustainable products as part of department store selection

Stockmann department stores offer an extensive range of products, consisting of more than 1.7 million product titles. Our product range offers consumers opportunities to make responsible purchase choices. In the areas of fashion, cosmetics and household products, the choice includes products made from organic and recycled materials and products with an eco-label, such as the Swan Label, energy label or the Ökotex 100 label.

Stockmann encourages its sales persons to find out about the choice of eco-labelled products in their areas of responsibility and to offer them to environmentally conscious customers if necessary. Information for staff is available on the Stockmann intranet concerning the various labelling schemes on environmental aspects, sustainability and origin. Sales persons’ knowledge of eco-labels is surveyed annually in audits and is recorded in the audit reports.

The Stockmann Delicatessen food departments’ selections include more than 1,700 organic products and a large number of Fair Trade and other certified food products. Stockmann Delicatessens have a Marine Stewardship Council (MSC) certificate. The MSC-certified fish products consist of imported wild fish that is caught responsibly, without endangering fish stocks, and the origin of the fish is traceable all the way to where it was caught. We do not sell any endangered species as classified by the Finnish Ministry of the Environment and the Finnish Environment Institute. We favour Finnish fish products and fish products classified as ‘green list’ by WWF Finland.

Sustainable materials in our garments

In 2014, Lindex sold 16.3 million garments made from sustainable materials, which is an increase of 31 per cent on the previous year and represents 22 per cent of Lindex’s product range. The result exceeds the target set for 2014: 20 per cent of the product range.

Seppälä stocked 800,000 garments made from sustainable materials, mostly organic cotton or organic cotton blend, in 2014. These accounted for 7 per cent of its entire collection, exceeding the 5 per cent goal set for the year. For 2015, Seppälä’s goal is 10 per cent of the collection. All of Seppälä’s basic collection t-shirts for women, men and children are made of organic cotton. Most of the other 144,000 t-shirts in the men’s range in 2014 were made of organic cotton. In addition, 24,000 women’s blouses and 110,000 children’s products were made of organic cotton. The Seppälä collection also included recycled polyamide tights, which accounted for 1 per cent of the sustainable collection. Sustainable products accounted for 5 per cent of the garments sold at Seppälä, an increase of 80 per cent compared with the previous year.

In 2014, Seppälä began stocking products from Pure Waste, a company specializing in pre-consumer waste recycling. Pure Waste t-shirts save around 2,700 litres of water per shirt compared with a shirt made of fresh cotton. The shirts have been available in Seppälä’s collection since autumn 2014, and the cooperation with Pure Waste will be expanded in 2015.

Read more about Pure Waste t-shirts.

The first organic cotton garments were introduced in Stockmann’s own brand products under the Bodyguard and NOOM labels. The NOOM organic cotton collection for women included three styles of basic t-shirts in various colours. These represented around 5 per cent of the NOOM autumn collection. The Bodyguard men’s collection included a sweater and trousers made of organic cotton. The sales results were positive and served as encouragement for further introductions of organic cotton garments.