Stockmann is making significant improvements to the product selection in its department stores and online stores to ensure inspiration, quality and convenient shopping for its customers. Stockmann’s own product selection focuses on fashion, cosmetics, food and home products, which together accounted for over 85% of the department stores’ sales last year. This offering is complemented by an attractive range of goods and services from tenants. The goal shared by Stockmann’s own retail operations and its tenants is to provide a top-notch shopping experience to Stockmann’s customers.
“We want to offer our customers the best mix of brands and choices. A wide selection of fashion, cosmetics, food and home products continues to be Stockmann’s strength. We will keep up-to-date with changing trends and will add new experiences by introducing pop-up stores, seasonally changing brands and events. The on-going Brooklyn campaign is a successful example of this, and we have received a lot of good feedback about the campaign,” says Jouko Pitkänen, Director of Stockmann Retail.
Stockmann’s fashion selection has been expanded with new world-class brands such as Reiss, Malene Birger, Marimekko Contemporary, Coach, and Tru Trussadi in clothing, Scandale in lingerie, Coach and Rebecca Minkoff in handbags and Af Klingberg and Alexander Wang in shoes. As part of the Brooklyn campaign, Makia Social Club, a pop-up opening today, 16 September, by the clothing brand Makia, is available for customers at Helsinki flagship in September.
Stockmann Delicatessen will focus on service and a high-quality product selection. New concepts have been introduced which aim at offering customers easier everyday cooking and food preparation options. These concepts include the asparagus campaign in May and the ongoing everyday food concept piloted at the Helsinki flagship and the Tapiola store. Food experiences are offered at the Brooklyn Oyster Bar in the Delicatessen department of the flagship and at the World Chaîne Day by the Chaîne de Rotisseurs on 25 September in all department stores.
Tenants expand the product and service offering
The responsibility for products and services outside Stockmann’s main product areas will lie mainly with tenants in the future.
In electronics, Stockmann’s partner in Finland is Expert which has opened stores at the Helsinki flagship and the Turku department store. In Tampere, Expert will open in the end of September. In the Baltic countries, the partnership is with Euronics and began with a store opening in Riga on 4 September and in Tallinn on 17 September. The new tenant will expand the offering for customers, since electronics and home appliances have not been sold earlier in the Baltic department stores.
Books continue to be a key part of the product selection, and the Academic Bookstores are to have a new owner, Bonnier Books. Closure of the transaction still requires permission from the Competition Authority in Finland. The goal is that the business transfer to Bonnier will take place at the beginning of October.
In pet supplies and accessories, Stockmann has signed an agreement with the pet store chain Musti & Mirri. It will open its store at the Helsinki flagship in November. Pet food continues also in stock at all Stockmann Delicatessen departments.
The toy store Hamleys will start as a new tenant in the Helsinki flagship in November. Stockmann’s own sports selection is complemented by Halti at the Helsinki flagship. The possibility of expanding cooperation with Hamleys, Musti & Mirri and Halti from Helsinki to Stockmann’s other stores during 2016 is being investigated.
Other new services for customers include a pharmacy opening at the Tampere department store in late September and the Espresso House coffee shop opening at the Helsinki flagship in November.
Stockmann Media Desk, tel. +358 50 389 0011