THE STOCKMANN GROUP'S SALES IN OCTOBER 2004

STOCKMANN plc STOCK EXCHANGE RELEASE November 10, 2004, at 14.30

THE STOCKMANN GROUP'S SALES IN OCTOBER 2004

In October, the Stockmann Group's sales were EUR 172.1 million or on a par with the previous year. In Finland October had one sales day less than last year's October. Sales by the Department Store Division grew by 13 per cent with the contribution of the extremely successful Crazy Days campaign. The division's sales grew in Finland by 5 per cent and abroad by 55 per cent. The strong growth abroad is contributed by the new department store that was opened in Moscow in spring 2004. Sales by Seppälä were 3 per cent down on the previous year. In Finland sales were down 7 per cent whereas abroad sales were up 34 per cent. The warm weather in October affected the sales of outdoor leisure clothes. Sales by the Vehicle Division and Hobby Hall were clearly down on the previous year due to downsized operations. Sales by the Vehicle Division were down 19 per cent, due to the transfer of the car dealership in Herttoniemi, Helsinki, to the Kesko Group on July 1, 2004. The same-store sales of the Vehicle Division were up 5 per cent. Sales by Hobby Hall were down 18 per cent. An essential reason for the decrease in Hobby Hall's sales is closing down of four stores.

Sales figures in October and in January-October

October January-October January- December

20042003Ind.20042003Ind.2003
MeMe 04/03MeMe04/03Me
Department Store84.379.9105587.2556.4106706.7
Division, Finland* Department Store 23.2 15.0 155 149.0 103.3 144 134.4 Division, international operations Department Store 107.5 94.9 113 736.2 659.7 112 841.0 Division, total*
Vehicle Division34.642.781374.3408.292480.4
Hobby Hall14.315.692139.3150.992192.3
Division, Finland Hobby Hall 3.2 5.6 56 28.0 36.0 78 43.5 Division, international operations Hobby Hall 17.4 21.2 82 167.3 186.9 89 235.7 Division, total Seppälä Division, 10.8 11.6 93 100.5 94.4 106 120.3 Finland Seppälä Division, 1.7 1.2 134 12.1 7.7 157 10.0 international operations Seppälä Division, 12.5 12.8 97 112.7 102.2 110 130.3 total Real estate + 0.1 0.1 125 0.8 0.7 113 0.9 others Operations in 144.0 149.9 96 1 202.2 1 210.7 99 1 500.6 Finland, total* International 28.1 21.9 128 189.1 146.9 129 187.8 operations, total Stockmann total* 172.1 171.8 100 1 391.2 1 357.6 102 1 688.4

* The agency sales of newspaper and magazine subscriptions that were divested in May have been eliminated from the sales figures for 2003. These sales stand for EUR 10.2 million for the whole year 2003. The consolidated sales growth regardless of this elimination was 2 per cent.

STOCKMANN plc

Hannu Penttilä CEO

DISTRIBUTION Helsinki Exchanges Principal media





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