STOCKMANN GROUP SALES IN OCTOBER 2007

In October, the Stockmann Group's sales were up 9 per cent and amounted to EUR 176 million. The best percentage increase in sales was reported by Seppälä whose sales were up 15 per cent. Sales by the Department Store Division were up 10 per cent while sales by Hobby Hall were up 2 per cent.

Sales by Seppälä grew by 4 per cent in Finland and by 47 per cent abroad. The strong growth abroad was contributed by the expansion of the network of stores especially in Russia.

Sales by the Department Store Division grew by 7 per cent in Finland and by 17 per cent abroad. The Crazy Days Campaign once again set a new sales record in all market areas. Sales abroad were further boosted by the new department store that was opened in Moscow in February and the expansion of the Bestseller chain in Russia.

Hobby Hall's sales were down 4 per cent in Finland and up 39 per cent abroad due to the favourable sales trend in the Baltic countries.

In Finland, there was one business day more in this October than in October 2006.

Sales figures in October

October January-October January- December

changechange
20072006 perc.20072006perc.2006
MeMe 07/06MeMe07/06Me
Department Store101.094.47.0687.0655.84.8832.2
Division, Finland Department Store 40.8 34.7 17.4 272.4 228.9 19.0 286.9 Division, international operations Department Store 141.8 129.1 9.8 959.5 884.7 8.5 1 119.0 Division, total
Hobby Hall, Finland15.616.2-3.5135.3136.1-0.6167.2
Hobby Hall,3.42.538.831.226.816.532.6
international operations
Hobby Hall, total19.018.62.1166.5162.92.2199.8
Seppälä, Finland9.79.43.697.198.0-0.9123.5
Seppälä, international5.03.447.141.227.649.434.6
operations
Seppälä, total14.712.815.2138.3125.510.2158.1
Real estate + others0.10.1 -21.20.70.8-8.80.9
Operations in Finland,126.3 119.95.3920.1890.63.31 123.7
total* International 49.2 40.6 21.2 344.9 283.2 21.8 354.1 operations, total Stockmann total* 175.5 160.5 9.3 1 265.0 1 173.9 7.8 1 477.8

* The figures do not include the sales by the Stockmann Auto division that was divested at the beginning of March 2006. If the sales by Stockmann Auto in January-February 2006 are included in the comparison figures, the change of sales in per cent was:

January-October 2007 change perc.

Operations in Finland, total-4.7
Stockmann total1.3

STOCKMANN plc

Hannu Penttilä CEO

DISTRIBUTION OMX Nordic Exchange Helsinki Principal media





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