STOCKMANN GROUP'S SALES IN JANUARY 2007

STOCKMANN plc STOCK EXCHANGE RELEASE February 8, 2007, at 13.55

STOCKMANN GROUP'S SALES IN JANUARY 2007

The Stockmann Group's sales in January were EUR 115.7 million. Sales from continuing operations were up 0.4 per cent.

Sales by the Department Store Division grew by 2 per cent. In Finland, sales were on a par with the previous year. Abroad, sales were up 5 per cent thanks to the good sales trend in the department stores in the Baltic countries.

Hobby Hall's sales were on a par with the previous year. Sales were down 3 per cent in Finland and up 11 per cent abroad.

Sales by Seppälä diminished by 6 per cent. Sales were down 14 per cent in Finland and up 27 per cent abroad where sales were lifted by the strong growth in sales in Russia and Lithuania.

In the beginning of January the inventories at all Stockmann divisions were smaller than in the previous year. This is why there were fewer articles in the winter sale and the sales were generated by granting smaller discounts than a year ago. Scheduling of Seppälä's sale differs from the previous year. Seppälä transferred the sale to a greater extent than last year to February, and this is reflected on the January sales figures.

Sales figures in January

January January- December change

20072006perc2006
MeMe07/06Me
Department Store Division, 59.8 59.8 0.1 832.2 Finland Department Store Division, 24.2 23.0 5.3 286.9 international operations Department Store Division, 84.1 82.8 1.5 1 119.0 total
Hobby Hall, Finland15.215.7-2.9167.2
Hobby Hall, international3.83.411.332.6
operations
Hobby Hall, total19.019.1-0.4199.8
Seppälä, Finland9.210.6-13.9123.5
Seppälä, international3.42.727.334.6
operations
Seppälä, total12.613.3-5.6158.1
Real estate + others0.10.120.00.9
Operations in Finland,84.386.1-2.21 123.7
total* International operations, 31.4 29.1 8.0 354.1 total Stockmann total* 115.7 115.2 0.4 1 477.8

* The figures do not include the sales by the Stockmann Auto division that was divested at the beginning of March 2006. If the sales by Stockmann Auto in January 2006 is included in the comparison figures, the change of sales in per cent was:

January 2007 change perc.

Operations in Finland, total-33.7
Stockmann total-25.9

STOCKMANN plc

Hannu Penttilä CEO

DISTRIBUTION Helsinki Stock Exchange Principal media





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