First organic garments in Stockmann’s collections
The first organic cotton garments were introduced in Stockmann’s own brand collection for its Bodyguard and NOOM brands. The NOOM organic cotton collection for women included three styles of basic t-shirts in various colours and covered around 5 per cent of the autumn 2014 NOOM collection. The Bodyguard men’s collection included a sweater and trousers. The sales results were positive and encouraging for further introductions.