CSR strategy

In 2018, Stockmann’s CSR strategy for the period 2019-2021 was drawn up. We launched the process by analysing Stockmann’s current situation, operating environment and the driving trends in the society in which we operate in. In our renewed CSR strategy, the strategic targets are grouped under four priority areas that create the future for our responsibility work. Key performance indicators that enable monitoring and measurement of our CSR work have been set for each area. Our renewed CSR promise is to inspire and support our customers in making responsible choices. We work for a more sustainable future. The CSR strategy – its priority areas and targets, was approved by the Stockmann CSR Steering Group in late 2018 and by the Stockmann Management Team in the beginning of 2019.  This strategy is in line with the Group’s strategy and it aims at supporting Stockmann’s business operations and enabling better measurement of our CSR work.

Stockmann’s values and the Code of Conduct form the basis for Stockmann’s CSR strategy.

CSR themes

The CSR strategy’s priorities are divided into four themes that create the structure for our CSR work.

The themes are:

  •     Inspiration  for responsible choices
  •     Sustainable business approach
  •     Responsible work community
  •     Sustainable shopping environment

The CSR themes create a systematic and persevering foundation to Stockmann’s corporate responsibility strategy. Targets that enable monitoring and the evaluation of the success of responsibility work have been set for each theme.



Lindex’s ambition is to be recognised as a leading fashion retailer, known as one of the most sustainable, open and trusted companies in the fashion industry. Lindex wants to be the company that has gone beyond business as usual and sought to drive change. By being innovative, transparent and acting to create positive impact, Lindex will create a sustainable difference with its suppliers, partners and customers. Since the company’s biggest impact lies in the product, ambitious goals concerning the product has been set, including both environmental and social aspects. By 2020, 80% of Lindex’s garments will be made from more sustainable materials, with more sustainable processes and at more sustainable production facilities. 100% of cotton will be either organic cotton, BCI cotton (Better Cotton Initiative) or recycled cotton.

In 2019, Lindex will launch its new  Sustainability Ambition and targets for 2025.